At Bower we value all of our customers and understand that you care about the privacy and security of your personal information. The Privacy Principles set out below apply to Bower's collection, storage, use and disclosure of personal information that may be collected by us when you interact with BowerUSA, such as when you visit our website, or deal with customer service.
Protecting the privacy and security of your personal information is a priority at Bower, and we do our best to ensure that your personal information is always handled in a safe and responsible manner in accordance with the following Privacy Principles.


Bower strives to communicate clearly about your privacy and how we handle your personal information.


Bower follows security standards, processes and procedures that are designed to protect your personal information.


Bower does not sell or rent your personal information and respects your preferences with respect to your personal information, in accordance with these Privacy Principles, as well as our Privacy Policy.


Bower uses your personal information across our platform to provide you with a superior customer experience and, as necessary, to administer our businesses. For example, we use your personal information to:

  • Provide you with products, services and information across the Bower website, including product, through emails from our businesses, and on the Bower Websites and online interactive communities, your Devices, Digital Content, Apps and software, and display associated content and advertising;
  • Administer our programs;
  • Provide customer service by telephone and online;
  • Conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services;
  • Administer sweepstakes, contests, promotions or surveys and provide appropriate notifications;
  • Communicate with you about special offers, events, or new products or services that may be of interest to you;
  • Customize and enhance the Bower Websites and advertising;
  • Make communications necessary to notify you regarding security, privacy, and administrative issues; and Manage our business.

With whom do we share personal information?
Protecting the privacy and security of your personal information is a priority at Bower. Bower DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES.


Web server logs

When you visit the Bower Website, our web servers may automatically log information that your browser sends us. For example, we may receive and collect: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access the Bower Website; and the Internet address of the website from which you linked directly to the Bower Website. We may also collect information regarding search queries run on the Bower Website. We use this information to monitor the usage of the Bower Websites and as necessary for our business.


Like many online retailers, we and/or our third party providers use cookies to recognize you as you use or return to the Bower Websites. This is done so that we can personalize and enhance your browsing and shopping experience. "Cookies" are small files that are placed in your browser to collect information about your activities on a Bower Website. Cookies help us to: (1) speed navigation, keep track of items in your shopping bag and provide you with content that is tailored to you; (2) remember information you gave us so that you do not have to re-enter it; (3) determine the effectiveness of some of our and our third party partners' marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of ads displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in a Bower Website shopping bag, and therefore you will not be able to place an order with us online. Also, by not using cookies, some Bower Website features and services may not function properly.

Third party web analytics services

We work with third party service providers, including but not limited to Google Analytics to help us better understand how you use the Bower Websites. These third party service providers will place cookies in your browser to collect information such as how you were referred to the Bower Website, how you navigate around the Bower Website, what you purchase and what traffic is driven by various marketing methods. This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow third party service providers to collect your credit card information, e-mail address or password information. These third party service providers may only use your personal information to perform services for us and may not share your personal information with anyone else, or use it for any other purpose, except on an aggregated, non-personally identifiable basis.

To disable the Google Analytics cookie and other third party web analytics service provider cookies, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely.

Targeted advertising

We may partner with third party advertising networks that collect IP addresses, unique device identifiers (UDIDs), browser type, operating system, time zone, country, referring pages, and other information through the use of cookies, web server logs and pixel tags on Bower Websites, Apps, emails and on third party websites and emails. They use this information to provide you with advertisements that are customized to your particular preferences, including for companies that are not affiliated with us. You may see these advertisements on Bower Websites and third party apps and websites, and across different devices you use. We may use this process to help us manage and improve the effectiveness of our marketing efforts. If you would like to learn more about the third party advertisers that may be aware of the fact that you visit Bower Websites or use our Apps, and to understand your opt-out choices, please visit the website of the National Advertising Initiative here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Please understand that Bower does not control these third party cookies, and you should check the privacy policies of third party advertising networks to see whether and how it uses cookies.

Your Device or Apps you use, including geolocation

When you use a Device or our Apps, we automatically collect information through the Device or App when it is connected to the Internet. For example, we may receive and collect information concerning device registration, operating system, settings, usage, firmware version, signal strength, search queries, network interaction, the name of the network from which you access the Internet, the Internet Protocol (IP) address of the device you are using, unique device identifiers (UDIDs), downloads, sideloaded content, configuration, or service information relating to any malfunction of the Device or App. This may include information regarding your activity on such Devices or Apps, such as books or videos opened, date and time of use, time elapsed, page turns, bookmarks, annotations or customer reviews.

In addition, to provide location-based services on Devices or through Apps, Bower and third party application providers may automatically collect real-time geographic location information or other location-based information about you and your Device or other mobile device on which the App is installed. This information may be used to provide certain device or application functionality or to offer, provide and improve products and services.

Social networking sites

We may provide you the ability to sign into a Bower Website or App using a social networking account such as a Facebook, Twitter, Instagram, Snapchat, or Google account, or use your social networking accounts to share information from Bower Websites, Devices or Apps. In these cases, as well as when you use a Bower app on a social networking site or choose to join (or "like") a Bower page on a social networking site, the social networking site may provide us with certain information about you, including but not limited to your contacts and other "likes". Please see the privacy policy for the applicable social networking site to learn more about how these sites share your personal information.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at and edit or opt-out your Google Display Network ads’ preferences at

Users may opt out of Google’s use of cookies by visiting the Google advertising opt-out page.